Logo Offer

Submitted by Mamaku on Tue, 14/11/2017 - 5:58pm

In March of 2017, a meeting was held in the Bush Lounge, and one of the topics of discussion was the following:

“A 'Karamea' brand - north of the bluff; representative of all products (arts, crafts, produce...); cohesive, encompassing; all products under one brand?; yes, the customers will gravitate to what interests them; resources mainly local eg >65%; humourous, fun, joyful, memorable; values based; high quality, strong criteria, monitoring panel; we have such amazing, diverse talent! showcase. Sacha”

One idea that was floated was the need for a 'logo' to help link everything/anything that was produced in Karamea; to help identify whatever is produced here, as being from this place.
I have had some experience in meeting with visitors to Karamea, and have noticed that they are genuinely interested in what is being made here. However, they have no way of knowing that they are looking at anything that is made here; and to date there is no cohesive way of indicating where something that is made here can be identified by origin once it leaves Karamea.

I had an idea for a logo design, and did some research. I couldn't find anything similar to my idea that already existed. I contacted local artists, but it wasn't possible to get the design on paper, let alone in a digital format. I found websites that exploited designers internationally, as they competed for business and created designs without any guarantee they would be paid for their time. I found New Zealand design companies that charged a minimum of $700 to design a logo. Eventually, I had the good fortune to come across Underdog Design of Titirangi. Susan kindly reduced her fee when she learned I was working on a project for my community, and she worked hard to produce the concept that only existed in my mind's eye.

So here is that concept: Basically, it's the idea of a 'Rainbow Kete'.

Why a rainbow? Well, the sign welcoming people to Karamea is painted in rainbow colours.
It rains a lot here, and we have a lot of rainbows.
Rainbows are happy, uplifting things in their own right.
They are positive, and for some people they are a sign of hope.
They are also colourful, and eye-catching, and seem to be universally liked.

And why a Kete? I went to Mr Google for an accurate definition:
“Kete aronui
1. (noun) basket of knowledge of aroha, peace and the arts and crafts which benefit the Earth and all living things - one of the three baskets of knowledge. This basket relates to knowledge acquired through careful observation of the environment. It is also the basket of ritual, of literature, philosophy and is sometimes regarded as the basket of the humanities.”

A kete is a carrier of things, including food and things of value. In their own right, they are the work of an artisan.

So now I have a design, and have had a few prototype small stickers made up, to test out the idea.
Here is what I have so far.

The fonts are specific, but the wording around the image can be modified to have multiple options for the user.

I am gifting this logo free of charge to anyone in Karamea who would like to adopt it, to help identify what they create with where it comes from.
I do acknowlege this design will have less impact when reproduced in a black and white format, but the text will still identify what the image represents.

There is still room for improvement over time, but at least it's a start.
Anyone wanting a digital file to use this logo is welcome to contact me: lori [dot] katsnap [dot] net [dot] nz

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